A reason code states why a customer or bank is disputing a charge, and it shapes your entire response. Reading the underlying claim, not just the label, tells you which evidence will actually persuade, so you answer the specific issue rather than sending a generic reply that misses it.

The reason shapes everything
A chargeback comes with a reason code that says why the customer or bank is disputing. That reason determines what evidence will actually be persuasive, so understanding it is the starting point of any response. Related: Building a Strong Evidence Packet
Keep reading: Why Most Chargebacks Are Lost, Building a Strong Evidence Packet, Meeting Dispute Deadlines. See how DisputeLoom helps you chargeback evidence packager for stripe sellers.
Different reasons, different proof
A dispute claiming the item never arrived is answered with delivery proof; one claiming the charge was unauthorized needs different evidence entirely. Matching your response to the reason is what makes it effective. Related: Meeting Dispute Deadlines
Read past the label
Reason codes can be vague or even inaccurate. Reading the underlying claim, not just the label, helps you understand what the customer is really disputing and respond to the actual issue. Related: How do you respond when a customer says they were charged twice for a single order?
Respond to the specific claim
A generic response ignores the reason and often loses. Addressing the specific claim head on, with evidence chosen for it, is the difference between a packet that answers the dispute and one that talks past it. Related: What Banks Look For in Evidence
- The reason code shapes your whole response
- Different reasons require different evidence
- Read the underlying claim, not just the label
- Respond to the specific claim, not generically
Frequently asked questions
Why do different reason codes need different evidence?
A claim that an item never arrived is answered with delivery proof, while an unauthorized charge needs entirely different evidence. Matching the proof to the reason is what makes a response effective.
Can a reason code be misleading?
Yes. Codes are sometimes vague or inaccurate, so read past the label to understand what the customer is really disputing before choosing your evidence.
Fight chargebacks with a complete evidence packet
Chargeback evidence packager for Stripe sellers. DisputeLoom is built to help you put this into practice.
Build a responseMore from the DisputeLoom blog

Why Most Chargebacks Are Lost

Building a Strong Evidence Packet

Meeting Dispute Deadlines
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